Batiste
Packaging Design 2025
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Batiste is the World’s Number 1 Dry Shampoo and is proven to have the most superior formula on the marketplace. As market leader, the biggest opportunity to grow the brand is to recruit new users into the category and Batiste or to build awareness of the category in new markets. We evolved the Batiste brand to solidify it’s status in the modern market. Creating consistency by developing the ‘tumbling locks’ princople, which influenced the entire portfolio.