Carlsberg Elephant
Brand Design2025
With an annual growth rate of 40%, Elephant is one of India’s best-loved beers and an integral player in Carlsberg’s growth strategy in this market. Although popular, shelf stand out was missing, this was especially noticeable due to India’s retail setup for buying alcohol. The challenge was to transform the Elephant into something bold and recognizable. Utilizing Carlsberg’s distinctive assets we created a striking elephant which donned half the can, and became a new symbol of this iconic beer.