Dasani
Packaging Design 2025
Despite entering the highly competitive bottled water market in 1999, Dasani successfully secured a significant share, becoming Coca-Cola’s largest water brand in the United States and beyond. With key competitors quickly taking market share, we were tasked to rejuvenate the brand in order to increase desirability. This resulted in us refining the logotype and utilising the iconic ‘S’ to inform the structure of the packaging.